Our story
Makeup for people with places to be.
Ella McFadin started SBE because getting ready had turned into homework. Twelve steps, four brushes, a tutorial paused on the counter — all to look like yourself on a good day. So she built the opposite: a short line of creams that work with your fingers, in any order, in about five minutes.
Foolproof by design
Every formula is a cream you blend with a finger. If you can point at your cheek, you can wear it correctly.
Five minutes, honestly
We time it. Blush, bronze, brow, lip — the full routine is four steps and it fits between the kettle and the door.
Named after animals, never tested on them
100% vegan, Leaping Bunny certified, and the only creatures involved are the ones on the shade icons.
Why animals?
Because "warm mauve with a neutral base" tells you nothing, and Butterfly tells you everything. Each shade gets a creature or an element — Flamingo, Ladybug, Zebu, Jellyfish — so you can pick one by feel instead of decoding an undertone chart. It's also just more fun, which is the whole point.
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