Meet your everyday clean beauty essentials.
SBE brings joy to your routine with easy, uncomplicated products. We want you to feel good in your skin and let your natural beauty shine through, with foolproof staples that inspire self-confidence.
We started sbe because makeup felt overcomplicated. Between endless tutorials and trends, we kept coming back to the same realization: the looks we felt most ourselves in were the simplest ones.
SBE was built around that feeling. Products that work with your features, not over them. Easy to use, good for your skin, and rooted in the idea that your most beautiful version is already you.
with love,
Jordan & Ella
“Clean” means different things to different brands. For us, it means formulating to some of the highest clean beauty standards in the industry. We maintain an extensive ingredient blacklist, actively work to reduce single-use plastics and non-recyclable materials, and commit to full transparency across our supply chain; from sourcing to your makeup bag.
We’re Leaping Bunny Certified, the gold standard in cruelty-free. This means that no animal testing is conducted at any stage, from raw ingredients to finished products across our entire supply chain.
Every product we make is 100% vegan with no animal-derived ingredients, ever. This supports ethical formulation practices and helps lower our overall environmental impact.
Our boxes are printed on 100% FSC-certified paper, sourced from responsibly managed forests with ethical labor practices, protecting wildlife, people, and the planet.
